Transport infotainment platform specialist GoMedia has signed a multi-territory deal with Verizon Media to bring Yahoo Search, a Verizon Media brand, to the onboard infotainment systems on Greyhound buses in North America.
The Yahoo Search function will be built into Greyhound’s GoMedia-developed infotainment solution, which enables passengers to browse the Internet through a reliable connection, without tapping into their mobile data allowance.
“In addition to offering a selection of great movies and TV on board, GoMedia now also gives Greyhound customers fast access to Yahoo Search, allowing them to browse the Internet using one of the world’s most recognisable brands,” advised Roger Matthews, Managing Director, GoMedia. “As Greyhound further rolls out our solution to their bus fleet, passengers around the world will be able to benefit from using the onboard search functionality from their own device, without running up their data bill.”
“We are constantly looking for ways to provide exciting and intuitive services for our customers, adding value to passengers’ journeys, and improving the onboard experience, and are looking forward to rolling the service out across our operator network before the end of the year.”
“We are delighted to be working with GoMedia and Greyhound to bring bus passengers an easy way to browse and discover information with Yahoo Search,” declared Michael Toto, Vice President Business Development and Strategic Partnerships, Verizon Media. “This partnership is a key example of Verizon’s mission to help revolutionise how consumers access content no matter where they are – whether through Verizon’s connectivity capabilities, the content brands within Verizon Media, or through technology services like Yahoo Search.”
“As a leader in ground transportation, we are constantly implementing innovative ways we can enhance the travel experience for our customers,” added Todd Koch, Vice President Strategy, Marketing and Customer Engagement, Greyhound Lines, Inc. “Working with GoMedia, customers can continue to enjoy our onboard entertainment while also taking advantage of our new Yahoo! Search functionality. This new component of our onboard entertainment system is just one of the ways we are continuing to raise the bar for what customers expect when traveling with Greyhound.”
The Yahoo Search service has launched on Greyhound buses in the US, Canada, and Mexico, and will expand across GoMedia’s wider global network over the coming months.