Amagi, a global player in cloud-based technology for TV and OTT broadcasters, has announced that it now supports 250+ channels for its global customers, all using next-generation cloud solutions.

Amagi says the milestone catapults it into an elite league of technology partners with large deployments of channels primarily using a public cloud infrastructure. The company has created a strong demand for linear channel creation and monetisation solutions across tier-1 broadcasters and emerging ‘digital first’ OTT platforms, aggregators and content owners primarily in the US and UK markets.

Over the last year, Amagi has emerged as a leading B2B Platform-as-a-Service (PaaS) provider for the media and entertainment industry globally, building its entire technology stack on public cloud infrastructure such as AWS. Baskar Subramanian, Co-founder and CEO, Amagi said, “We are in the midst of a tectonic shift in the broadcast industry. Traditional broadcast infrastructure has become cost prohibitive and unviable to respond to changing viewer preferences in a multiscreen environment. And, Amagi is taking a leadership position in enabling the industry ride this shift”.

Amagi’s end-to-end cloud broadcast and monetisation solutions are successfully reducing the cost of operations by 50-60 per cent by transitioning on-premises, hardware-based traditional models on to a secure, scalable, flexible and reliable cloud infrastructure. Amagi recently expanded its operations with the launch of a 1,000-channel monitoring facility in New Delhi.

“We expect to add the next 250-500 channels at a much faster pace. Therefore, we are investing in building scale and setting up world-class operations as we enter into multi-year, multi-region contracts with global customers”, added Subramanian. Amagi is also actively hiring across the U.S. and at its technology innovation centre in Bangalore to effectively address the demand surge for its cloud solutions.”

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