Advanced Television

Report: 10-20 second TV ads get best response

November 11, 2019

TVSquared, a global player in TV attribution, has released 2019 TV ad performance insights for UK brands. The report reveals the highest- and lowest-performing TV buy elements for the year thus far, including days, dayparts, creative lengths and programming genres.

Using data from its always-on ADvantage platform, TVSquared analysed £49.2 million in TV ad spend and more than 300,000 spots from January to September 2019. Cost, response and

This content is restricted to site members. If you are an existing user, please login. New users may register below.

Existing Users Log In
New User Registration
*Required field

Categories: Ads, Advertising, Articles, Broadcast, Consumer Behaviour, Research