Irdeto, Amlogic launch Netflix-integrated Hailstorm platform
November 13, 2019
Irdeto, the digital platform security solution provider, and Amlogic, a fabless semiconductor company, have launched a set-top box (STB) platform that is pre-certified under the Netflix Hailstorm Hybrid programme.
The programme is designed by Netflix to reduce the integration time and effort for pay-TV operator partners on the Android TV platform. Devices pre-certified under the programme allow operators to ensure their STB devices can reliably deliver the great experience synonymous with Netflix.
“At Amlogic, we have a strong track record of delivering turnkey Android solutions that reduce integration complexity. Our latest hybrid 4K STB solution will help operators bring content services like Netflix to market faster than ever before,” said James Xie, Senior Vice President of Corporate Business Strategy, Amlogic.
“Despite an increasingly competitive market, operators cannot compromise on security if they want to protect their business models and support must-have services like Netflix. With this partnership, operators have the peace of mind that they can maintain full control of security on their platform while delivering content their subscribers want, when they want it,” said Steeve Huin, Vice President of Strategic Partnerships, Business Development and Marketing, Irdeto.
The combined ready-for-market solution includes a STB platform, powered by Amlogic S905X3/C1, featuring Irdeto Armor, which includes Irdeto Cloaked CA and the Irdeto App Watch service. Irdeto Armor provides out of the box, content protection, as well as monitoring and blocking app-based piracy and malicious apps on the Android TV devices.
NOPIA Technologies, a pay-TV STB ODM specialised in STB software development including online entertainment service, has been selected as the first Korean ODM partner
INNOPIA’s Netflix Hailstorm Hybrid Android TV platform is powered by Synaptics’ VS550 Quad-Core Ultra-HD SoC with complete 4K advanced HDR video processing with support for Dolby Vision and Technicolor technology. Its integrated carrier-grade secure CPU is backed by TrustZone technology and NAGRA content value protection solutions.
NAGRA Connect and Protect security clients, both key components of NAGRA Security Services Platform, deliver Hollywood-grade cardless security for connected and non-connected use cases to enable advanced TV features on the reference Set Top Box, in full compliance with the Google MediaCAS framework for Android TV deployments.
“The Hailstorm Hybrid programme partnership with Netflix not only benefits INNOPIA alone, but also pay-TV operators by providing benefits of growth in ARPU and increase in subscribers with incomparably low investment in expense and resources. We are expecting the Hailstorm Hybrid program to eventually strengthen pay-TV ecosystem with providing an abundance of competitive movies and TV series on Netflix,” said HeeWon Park, the president of INNOPIA.
“We’re excited to build on our relationship with Netflix and extend our partnership as the pre-verified content protection partner for the Hailstorm program,” said Maurice van Riek, SVP DTV Product Unit at NAGRA. “We look forward to working with Netflix and leveraging our expertise in securing Android TV deployments to shorten time-to-market of Netflix services and drive more opportunities for pay-TV operators wanting to deliver the best of TV with the best of streaming to their viewers.”
Saleel Awsare, SVP and GM, IoT Division at Synaptics said, “We are proud to enable this important Netflix Hailstorm program, and to be working closely with Innopia, Netflix and NAGRA to unlock new service provider opportunities across numerous new global geographies. Synaptics is the global Android TV market leader that has been deploying advanced multimedia processor technology in service provider set-top-boxes over many generations. Our innovative and complete line of powerful VideoSmart processors, along with our turnkey partners, empowers operators with high performance and swift time-to-market solutions.”