Malaysia: Astro launches Ultra Box
November 13, 2019
The Astro Ultra Box has launched in Malaysia. The Ultra experience includes 4K UHD, Cloud Recording and a new user interface that is seamless across device screens, improved content recommendations based on viewing history, play from start functions and the ability to record multiple shows at the same time. All of this is available via the new Ultra box and Astro GO.
The Ultra Box will also enable sports fans to watch UEFA EURO 2020, the Premier League, Formula 1 and La Liga, in the first UHD experience in Malaysia.
Henry Tan, Chief Executive Officer of Astro Group said, “We are on a journey of continuous improvement to provide our customers with a better experience from customer service, to content, to OTT for mobility and to the experience at home. Today is a new milestone – the Ultra Box takes entertainment to a new level, enabling 4K UHD, Cloud Recording, Play from Start and a new interface that will enhance home entertainment on the big screen. Customers can upgrade to the Ultra Box to enjoy the new experience. The Ultra experience extends also to Astro GO which is free for all customers! Customers only need to download the app and stream their favourite shows!”
Tab continued, “Over half a million homes have 4K TV of which 70 per cent are Astro customers. The launch of the Ultra Box is timely to meet the growing demand for 4K UHD viewing. Additionally, commercial establishments in the hospitality, retail and F&B sectors will welcome the opportunity to offer patrons live sports and other content in 4K UHD.”