Telaria, the complete software platform that optimises yield for video publishers, has furthered its EMEA expansion with the appointment of Mark Giblin, who joins the company as Head of Demand. Based in the London office, Giblin will work closely with more than 45 plugged-in video demand partners that count on Telaria’s premium inventory.
Commenting on Giblin’s appointment Bill Swanson, VP of EMEA at Telaria, said, “We are delighted to welcome Mark to the Telaria team. With advertisers across Europe increasing their budgets for premium video in multiple channels such as CTV, OTT and mobile, Mark will play a vital role in ensuring our innovative product suite remains aligned with the changing needs of the major video demand platforms and their advertisers. By building and maintaining strong relationships with demand partners, Mark will be instrumental in positioning the business for continued growth. From a personal perspective it will be great to work directly with Mark again.”
Giblin was most recently VP of Business Development at Unruly, part of News Corp. In this role he was responsible for growing the Unruly Exchange business and led the team’s managing relationships with programmatic demand partners across both the US and EMEA. Prior to Unruly, Giblin held a variety of roles at companies including PubMatic, The Financial Times and The Telegraph.
Giblin commented: “As video consumption diversifies across multiple platforms and devices, advertisers are keen to reach engaged audiences in quality, brand-safe environments and Telaria is a highly trusted source for premium video inventory. Joining the company at a time of accelerated growth provides exciting opportunities to deliver the desirable audiences advertisers require and maximise the performance of ad campaigns as the digital video and CTV ecosystem evolves.”