UKTV has announced that Chief Marketing & Communications Officer Zoë Clapp is ending her 15-year tenure with the broadcaster after successfully managing the business transition to full BBC Studios ownership this year.
Clapp led UKTV’s 90-strong Marketing, Communications, Creative, Media, and Social & Online teams through a period of growth which saw UKTV’s commercial share of viewing increase by 42 per cet, with a 66 per cent increase in revenues and profits nearly tripling.
Clapp also oversaw the strategic in-housing of creative functions including the Social & Online team and the off-air creative production function, UKTV Creative. She led the commercialisation of UKTV Creative, which today services a range of external clients with award-winning, multi-platform campaigns, extending UKTV’s relationship with Soho post-production house, The Farm. In 2017, she agreed a pioneering cross-agency deal with Omnicom Media Group having launched a comprehensive media tender.
Clapp said: “I’m exceptionally proud of my bright and talented teams who have made my work so rewarding, and I give them heartfelt thanks for being such brilliant colleagues. We’ve created some great work, defied the market with our vision and brand-building, won some hefty awards, and made our viewers, talent, clients and production partners happy with meticulously delivered campaigns. I want to offer Marcus [Arthur] and all of my colleagues at BBC Studios and UKTV the very best of luck for the next stage of the company’s future.”
Arthur, CEO, UKTV, said: “Zoë has made a massive mark on our brands, audiences and reputation in innovative ways over many years. These are all at the very heart of UKTV, and she can rightly feel proud of her role in UKTV’s long run of success. She will be much missed throughout the company, and leaves a significant legacy for us to build on, as she moves to the next chapter in her own exciting story.”