Borussia Dortmund, DAZN team for Asia campaign
November 21, 2019
The Bundesliga’s Borussia Dortmund has brought in DAZN Media to create a social media campaign that showcases the club’s 2019/20 football season, its star players and past masters to entertain and grow its fanbase in South East Asia.
Weekly content produced by DAZN Media’s creative content studio in Singapore will celebrate impactful players, whilst showcasing the club’s best Bundesliga’s moments throughout the domestic season and its progress in the UEFA Champions League.
The content – a combination of video, graphics, GIFs and polls – will be published through Borussia Dortmund’s Facebook profile in local language and geo-targeted to fans in Thailand, Vietnam and Indonesia.
The campaign is primed to reach, engage and grow the club’s fanbase in the region, whilst increasing loyalty, interaction and match viewership online as well as directing fans to watch the Borussia Dortmund documentary on Amazon Prime.
Suresh Letchmanan, Borussia Dortmund, Managing Director APAC, said: “We are extremely pleased and delighted to be working with DAZN Media team which will create new creative and localised content and campaigns for BVB across Asia with their rich expertise and presence in the markets. I’m looking forward to this collaboration.”
“Nobody covers football quite like DAZN. By combining our expertise in digital content production and sports journalism, we’re able to create thrilling stories that celebrate moments of greatness from Borussia Dortmund’s star players and managers past and present,” said Andy Jackson, Director of Strategy at DAZN Media. “The campaign’s fresh and dynamic social content will draw fans to the club, creating loyalty, interaction and expanding the club’s fanbase with passionate football nations in South East Asia.”
This builds on DAZN Media’s current work for Japan’s J League. DAZN Media was tasked by the J League early last year to manage its international social media strategy with the goal to grow its brand presence and following overseas through digital and social media.