Advanced Television

BritBox selects Deltatre’s AXIS

November 21, 2019

Deltatre, the global sports and entertainment media technology provider, has powered the launch of the new streaming service BritBox.

BritBox chose Deltatre as its front-end and design partner, utilising ‘AXIS’, the company’s targeted UX management platform, to power the front-end of its streaming service. AXIS helps non-technical editorial teams take control of all touchpoints in a video service users can see and interact with – including design, navigation, promotions and content, without touching any code.

Deltatre also designed and built BritBox’s suite of multi-platform applications across web, mobile and connected TVs with full feature parity across devices at launch in under eight months.

Deltatre will continue to work alongside BritBox during the next period of the service’s evolution and growth, with plans to implement new fan-first features such as offline downloads in the near future.

Ron Downey, President | OTT Division at Deltatre, said: “BritBox is an example of how broadcasters can maximise the value of their rights and reach audiences in new and exciting ways. We were honoured to be recognised as the right partner to deliver a targeted user experience platform and suite of leading user applications in a short timeframe. With positive initial reviews of the service, we’re now looking to our future relationship, helping BritBox provide users with an engaging and enjoyable viewing experience.”

Lee Marshall, BritBox head of product, said: “We’ve been impressed by the efficiency, scale and speed of Deltatre’s solution delivery, which has been instrumental in bringing BritBox to market. We’re excited to continue our partnership with Deltatre as the service grows and reaches a wider audience across the UK, and we’re positive that together we’ll be able to provide a unique and exciting offering to viewers.”

Categories: Articles, OTT