Wurl, a provider of streaming video distribution and advertising services for connected TV (CTV), has reported that all of its key growth metrics accelerated in the third quarter of 2019, including ad impressions, hours of viewing and revenue per user. In addition, Wurl launched its service in four more countries during the quarter.

The Wurl Network brings together the world’s top video producers, video services and advertisers, enabling video producers to build global distribution for ad-supported linear channels, live events, video-on-demand, and marathons.

Comparing Q3 2019 to Q2, Wurl Network growth continued to accelerate:

• Advertising Growth: Through the Wurl Network, customers increased ad impressions by 69 per cent during Q3. Ad inventory carried by the network grew 14 per cent, while the network’s fill rate increased 45 per cent.
• Increased Viewing Time: The Wurl Network again generated more viewing time than any other CTV distribution network: during Q3, average viewing time of Wurl-powered channels increased 6 per cent over Q2.
• Average Revenue Per User: Wurl revenue per user (ARPU) increased by 32 per cent over Q2.
• Channel Launches: The company launched 45 channels during the quarter, delivering live, linear and VOD programming to leading CTV platforms including Samsung TV Plus, The Roku Channel, Xumo, and STIRR.
• Country Launches: During Q3, Wurl began offering its services through partners in the United Kingdom, Germany, Switzerland and Austria.  Wurl now operates in six countries.

“Wurl continues to strongly grow its industry leadership,” said Sean Doherty, Wurl CEO. “We’re proud to be delivering significant results for our production and distribution partners in terms of viewership, reach and advertising revenue. We’re also excited to be expanding our reach by bringing the Wurl Network to more partners in more countries around the world, solidifying our position as the global leader in connected TV.”

Categories: Advertising, Articles, Connected TV