Netflix, JTBC sign multi-year content deal
November 26, 2019
Netflix entered into a multi-year content distribution agreement with JTBC Content Hub, the content arm of South Korean media company JTBC.
Starting in 2020, the partnership will allow Netflix to stream JTBC’s prime-time TV dramas across more than 190 countries. With the new deal, JTBC and Netflix will co-develop and showcase JTBC’s prime-time TV drama globally as well as optimising what will be presented to the world amongst the slate of JTBC’s upcoming series.
The announcement is a part of the continued partnership between JTBC and Netflix. In April 2017, JTBC and Netflix first entered into an international licensing agreement for JTBC’s library of 600 hours of scripted and unscripted TV shows. Since then, JTBC’s shows have been proven successful amongst global fans including SKY Castle, Something in the Rain, Life, and My Country: The New Age.
JTBC said: “The trust between JTBC and Netflix will become more solidified through the agreement. The agreement will also drive JTBC’s entrance into overseas markets as a global production house with high-quality content. We are also excited because the partnership with Netflix will continue for the long-term. JTBC has been leading Korea’s cultural trends, and the partnership will create more opportunities for JTBC to expand the global presence of our content around the world.”
“Our members love great Made-in-Korea stories, and JTBC’s great shows have proven its success in Korea and around the world. We are thrilled to present the depth and variety of best in class Korean stories from JTBC,” added Netflix.