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LoginRadius powers BritBox managed identity platform

November 27, 2019

Cloud-based customer identity specialist LoginRadius has confirmed that the LoginRadius Identity Platform will power BritBox, the SVoD service created by UK PSBs the BBC and ITV.

BritBox has selected LoginRadius as the sole provider of its managed identity platform. LoginRadius will be working alongside several key vendors, including Akamai (content distribution), Irdeto (content security), Deltatre (platform), and ITV’s internal technology team.

“We’re excited that BritBox chose LoginRadius to help them achieve their performance and availability needs on such an important project,” declared Rakesh Soni, CEO and co-founder of LoginRadius. “With our proven identity platform for streaming services, we are looking forward to partnering with other streaming platforms to help them deliver high performance and secure customer experiences.”

LoginRadius will play an essential part in helping BritBox manage the expected growth and massive scale of their service while improving customer identity and experience.

“We have selected and built an outstanding new agency team of streaming, entertainment, and data specialists at the top of their fields to complement the expertise of our team here at BritBox. We look forward to working hand in hand with them to a successful launch,” said Reemah Sakaan, ITV’s group director for streaming.

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