NBA launches AI Facebook chatbot for in-game highlights

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GameOn, a specialist in customised experiences across messaging and voice platforms, has teamed with the NBA to provide fans with their own AI chatbot through Facebook messenger. It will include in-game video highlights, regular news updates, game previews and notifications, scoring alerts, schedules, standings and GIFs.

“The NBA chatbot provides another way for NBA fans to engage with our league when it is convenient for them,” says Coleen Kane, director of emerging technology, NBA. “We are fortunate to work with GameOn to create a truly personalised experience.”

Through the NBA chatbot, fans can tailor their experience around their favourite teams and players, when, where and how they want it delivered. To begin interacting with the NBA chatbot, fans only need to message the NBA Facebook page or search for the NBA within the Messenger platform.

“The NBA has worked tirelessly to expand its reach across borders and formats to make it widely accessible to more of the world,” says Kalin Stanojev, co-founder and chief product officer, GameOn. “The NBA chatbot is the latest example of the league’s successful efforts to expand how they connect with new and existing fans in innovative ways. NBA fans now have another format to engage with the league that’s mobile and flexible; it provides the NBA with new ways to deliver rich, immersive action while providing fans with more dynamic content and more control over how they interact with the NBA.”


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