Bulgarian multiplay telco A1 Bulgaria has launched A1 Xplore TV, an advanced TV user experience powered by Zappware’s video back-office: an end-to-end solution. A1 Xplore TV viewers will be able to find and enjoy content easily through the Zappware Nexx 4.0 user experience.
“Our goal is to constantly offer innovative services to our customers to suit their dynamic lifestyle,” commented Simeon Donev, Senior Marketing Director of A1 Bulgaria. “A1 Xplore TV GO is not only interactive, but it also intuitively adapts to the viewers’ preferences. As we are focusing on both quality content, great user experience, and efficient video content management, we used Zappware’s innovative solution to create this service.”
“We are proud to be a part of the commercial launch of our Nexx 4.0 end-to-end solution with A1 Bulgaria,” declared Patrick Vos, CEO of Zappware. “Powered by Zappware’s SDS Evolution back-office, this Nexx 4.0 User Experience makes it possible to cope with the complex DVB/IPTV/OTT footprint in A1 Bulgaria, therefore offering a unified content experience to the end customers.
“Telecom operators need the right platform to win the battle for HDMI 1. Viewers have a lot of options to consume content. With Nexx 4.0 we ensure the aggregation of all content sources in an intuitive way and help service providers to engage with their consumers and turn them into real fans of the video service.”