Research: The Mandalorian the most in-demand series in the world

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Disney+’s original series The Mandalorian, became the most in-demand series in the US last week. This week, the Star Wars spin-off has earned the distinction of being the most in-demand series in the world.

According to the latest demand data from Parrot Analytics, The Mandalorian has risen to the top globally to overtake such formidable rivals as Stranger Things, The Crown, The Flash and Game of Thrones. For the prior seven days ending December 1st, The Mandalorian was 31.9 times more in-demand than the average title on a global basis. In comparison, The Crown achieved 15.0 times the average, Stranger Things registered 18.9x, The Flash 21.6x and Game of Thrones managed 28.3 times.

As the year end draws near, The Mandalorian, which debuted only three weeks ago, is now in the running for the ‘Most In-Demand Series Debut in the World’ at the upcoming Global TV Demand Awards. Other contenders in this awards category include Amazon Prime Video’s The Boys, HBO’s Chernobyl, Netflix’s The Umbrella Academy and Apple TV+’s See.

Parrot Analytics’ measurement of demand for television shows includes social media engagement, video streaming and peer-to-peer protocols, photo sharing, blogging, and research platforms. Parrot Analytics is the only company that captures, weighs, and combines all these different touchpoints into a single content demand measurement. The Demand Expressions metric represents the total audience demand being expressed for any title across all platforms, in any market, around the world.


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