Simply.TV signs major deal and appoints new Advisory Board

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As TV and VOD metadata is a major challenge to TV operators, broadcasters and other eco-system partners due to inflexibility, high costs and lack of innovation from traditional metadata companies, the team behind Simply.TV has reinvented the foundation for metadata aggregation, editing and delivery. Simply.TV bridges the gap between broadcasters, content owners and the companies receiving the data: TV operators (MVPDs), streaming services, CE-manufacturers. The comprehensive datasets are delivered with unique IDs and full end-to-end data integrity.

Siminn, the IPTV market leader in Iceland, picked Simply.TV to provide EPG and metadata to drive their TV experience in the years ahead. After a seamless integration phase, Bjarki Jonsson, Head of TV at Siminn, comments: “Simply.TV rebuilt the data ingest format within less than a day and the end-to-end migration was completed within few days. Immediate benefits were more comprehensive data, as our airing time issues disappeared, content rights got properly handled, and we had full data insights. All in all resulting in a much better user experience. We favor working with flexible partners. Simply.TV embraces this”.

Simply.TV is gearing up for growth with advisory board appointments of Georg Müller-Loeffelholz, Joachim Bergman, Will Kreth and Bjarki Jónsson.

·     Müller-Loeffelholz (based in Berlin, Germany), is the former Chief Service Portfolio Officer, Data Services at Red Bee Media including responsibility for its international metadata portfolio, now serving Cornelsen Group as Managing Director for its Language Business and CPO Digital. The Cornelsen Group is one of the leading educational media providers in the German-speaking world.

·     Bergman (based in Helsinki, Finland) is CEO/COO at 24i, a market leader within next generation video experiences and has previously held senior management positions at Amino Communications, Red Bee Media and Ericsson.

·     Kreth (based in New York, US), is the former Executive Director at Entertainment Identifier Registry (EIDR) – is an industry-leading expert for metadata and has held senior positions at e.g. Showtime Networks, Charter Communications and Time Warner.

·     Jonsson (based in Reykjavik, Iceland) is heading up the TV department at Siminn and reached a market leadership position reached under Jonsson’s visionary leadership and execution.

Commenting on the appointments, Simply.TV CCO and co-founder Daniel Rühmann said: “We are pleased and excited to welcome Georg, Joachim, Will and Bjarki to the Simply.TV team. With the combined experience and insights into the broadcast and metadata space, they bring in an extraordinary asset to us. It is a strong statement that they have chosen Simply.TV, cementing that our technology is a true game-changer and in particular our flexibility and speed around ingest and delivery of data are giving customers what they have required for many years”.


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