Alchimie, the content aggregation and distribution company, has confirmed the appointment of Barry Llewellyn as the head of its new UK operations Alchimie UK.   Llewellyn will head up the new Alchimie UK office which will incorporate the recently acquired UK independent OTT service TV Player.

Llewellyn joins Alchimie from Mirriad, the advanced advertising technology company where he was managing director EMEA. Prior to Mirriad, Llewellyn was Director of International Video Strategy and Development at Microsoft.

Nicolas d’Hueppe, CEO of Alchimie, said: “Our move into the UK market, with the acquisition of TV Player, is an important moment strategically. Barry’s extensive experience and knowledge of both the industry and the region will underpin the launch Alchimie in the UK, Europe’s most dynamic OTT market, alongside identifying opportunities to develop the business and generate new audiences and subscriptions.”

“Having spent a career innovating TV and SVoD, I am thrilled to be joining the team at Alchimie. The company possess an impressive portfolio of highly appealing, award-winning content that engages viewers, and it has the editorial expertise to package programming into exciting and entertaining channels designed to attract new audiences across the UK, ” commented Llewellyn.

The appointment follows hot on the heels of Alchimie’s recent expansion across Europe into Spain, Austria, Belgium, Germany and Australia.

Alchimie themes, curates and dynamically promotes its channels to generate new audiences for existing content. Working in partnership with rights holders and owners on a revenue share basis, Alchimie’s services provide digitisation, translation, subtitles, dubbing and dynamic promotion for premium content, which Alchimie delivers as part of its channel bouquets.