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Premier League draws record sign-ups for Amazon

December 6, 2019

Amazon Prime has declared its first foray into streaming Premier League football as a resounding success, saying its coverage of a whole round of midweek fixtures was one of the biggest streaming events ever, attracting the most new sign-ups since the company first launched its Prime subscription service in the UK in 2007.

The online giant streamed 10 Premier League games, with kick-offs staggered between December 4th and 6th. Amazon said the biggest day ever for Prime sign-ups in the UK was set on December 4th before the record was broken 24 hours later.

Across the two rounds, Amazon says it has over 350 cameras in Premier League stadiums, more than 2,000 camera operators, editors, sound engineers, directors, mixers and producers and over 70 on-screen talent to analyse, commentate and host the programming.

“We’re delighted that millions of football fans enjoyed watching Amazon’s first ever round of Premier League matches on Prime Video,” said Alex Green, managing director of Prime Video Sport Europe. “We are excited to be the first ever broadcaster to bring fans all 10 games live in a fixture round. We are thrilled and humbled by the positive response from Prime members not only to the production and streaming experience, but also the innovations we have introduced, such as integrated live match stats and highlights through X-Ray plus the ability to experience commentary-free stadium atmosphere.”

Amazon’s next Premier League action is a nine-game programme on Boxing Day, which will start with Tottenham vs Brighton at 12.30pm and finish with the clash between top of the tabel rivals Leicester City and Liverpool at 8pm. The platform will also cover Wolves vs Manchester City on December 27th.

Should the second round of fixtures prove an equal success, Amazon chiefs could well be encouraged to acquire a much bigger package of games at the next Premier League rights auction. The company certainly has the resources.

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