Lego goes OTT with The Lego Channel

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The Lego Channel has gone live in the US and Canada and is available across all major OTT streaming platforms, including Roku, Fire TV and Apple TV.

The new app, developed in partnership with the multi-platform video distribution company Future Today, boasts over 1,000 videos and features series based on various Lego properties, including Lego Ninjago, Lego Friends, Lego City, and specials from franchises such as Lego Jurassic World (pictured), and Lego Marvel, among others.

“The Lego Group’s mission is to inspire and develop the builders of tomorrow,” said Jay Shah, director, global content for the Lego Group. “With the launch of The Lego Channel, we can reach even more kids who will connect through some really fun and engaging content to inspire creativity, imagination and learning.”

Additional content includes Lego Designer Set Reviews, which draw fans into the world of Lego designers and builders to get tips on how to build, in addition to YouTube show Rebrickulous.

“The Lego brand is known by practically every parent and child in the US and Canada and they have created an incredible and memorable programming franchise amassing fans everywhere over the last 80 plus years,” added Vikrant Mathur, co-founder of Future Today.


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