WarnerMedia and Xandr, both part of AT&T, announced the two companies will join together for the first time on the Upfront stage next May 13, 2020. This inaugural event will showcase the future of advertising capabilities. After more than a year of significant collaboration, launching new and enhanced products with dozens of successful advertising case stories, both will step out on stage together. WarnerMedia and Xandr will share the unparalleled opportunity to advertisers when assembling world-class brands, premium content and experiences, powerful advertising technology, distinct collections of audiences, personalized insights, 5G-enabled capabilities, and a future-look for ongoing innovation.
“May 13 will be a culmination of two years of commitment, collaboration and innovation with our partners at Xandr to make superlative advertising solutions available in market today, alongside premium content that matters to audiences globally,” said Gerhard Zeiler, Chief Revenue Officer, WarnerMedia & President, WarnerMedia International Networks. “Our sales teams have been in market for well over a year, hosting dozens of client meetings and developing tangible solutions for partners. This moment signals a significant shift as we come together to showcase the full scope of possibilities in storytelling.”
“We are at a pivotal moment in time in the advertising industry. In partnership with our colleagues at WarnerMedia, Xandr aims to not just make advertising better, but completely reinvent it,” said Brian Lesser, CEO, Xandr. “With AT&T’s unique assets of data, technology, premium content, and distribution we are empowering brands and advertisers to have meaningful connections with consumers. I am proud of the impactful collaboration we’ve had with WarnerMedia, and our clients and partners are benefiting from this powerful combination.”
In 2019, both teams collaborated on go-to-market strategies but featured two separate, complementary Upfront events. Building on what both groups accomplished in the past year, this Upfront promises to not only highlight premium storytelling and content coming to the WarnerMedia brands, but also lean into tangible results through advertising solutions available now, with an eye toward future development, including the anticipated AVOD version of HBO Max, expected in 2021. The WarnerMedia and Xandr Upfront will take place the morning of Wednesday, May 13, 2020 at The Theater at Madison Square Garden in New York City. Additional details will be available closer to the date of the event.