BroadwayHD launches SVoD service with 24i

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24i, the global video experience company, has created, and launched a new suite of applications and SVoD services for US-based video streaming service BroadwayHD – the streaming service for live theatre.

BroadwayHD is available online and via a dedicated app on iOS, Android, Apple TV, Amazon Firestick and Roku. Included among the recent hit productions released on the service are 42nd Street and Kinky Boots, both filmed on the West End by the BroadwayHD team, along with other recent and iconic stage shows such as Cats, King and I, and An American in Paris.

“We’re committed to providing the very best Broadway streaming experience to our growing global fanbase,“ said Stewart F. Lane and Bonnie Comley, co-founders and co-owners, BroadwayHD. “We’re extremely pleased with the OTT solution provided by 24i, which has enabled us to launch our next-generation video service across multiple platforms and devices, introduce new business models and refresh and enrich our user experience. The high performance of this new platform enables us to concentrate on the quality of our content and growing the global audience for BroadwayHD.”

24i has worked in partnership with the subscriber retention management company Cleeng to deliver BroadwayHD a robust end-to-end OTT video solution that accelerates growth by simplifying the management, marketing, and monetization of its content while providing subscribers with a rich, personalized and easy to navigate experience on any device.

“The quality of the BroadwayHD OTT video service is a testament to their dedication to operational excellence, maximising their content investments and providing subscribers with the best video experience possible,” said Martijn van Horssen, Joint-CEO of 24i. “Our Video Experience Platform is purposely designed to facilitate the creation of end-to-end OTT solutions with ecosystem partners such as Cleeng, so that our customers can accelerate business growth and focus their resources and expertise on creating great content for their subscribers.”

24i’s Video Experience Platform allows BroadwayHD to readily create next-generation, branded video experiences and applications while being able to best-manage and monetise its content on any platform and device. Meanwhile, Cleeng’s subscriber retention management feature will help BroadwayHD analyse, predict and optimize its video services through advanced churn intelligence and payment solutions.


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