More bookmakers for ATR turnover pricing model

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Following November’s announcement that Betfred had signed a streaming deal with At The Races (ATR), four more major betting organisations have also now signed up to the share of turnover based pricing model.

BetVictor, Betway, BoyleSports and Unibet (a Kindred Group brand) have all signed agreements which will see them move away from a pence per stream pricing model to one where ATR receives a share of turnover on all bets placed, commencing in January 2020. The deals cover the delivery of streamed pictures and raceday data (which ATR sells as licensee for its racecourse rights holders) and signals a new era of closer collaboration between ATR and its betting platform partners. ATR’s content will be delivered via its wholly owned streaming platform, Sport Mediastream.

Matthew Imi, Chief Executive, At The Races said: “We are delighted to have concluded these four important agreements and look forward to working closely with our partners to maximise betting turnover on our racing product.”


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