3 Screen Solutions (3SS), a provider of software solutions for STB and multiscreen digital entertainment, has announced that Proximus, Belgium’s largest telco and multi-service provider, has selected the 3READY Android TV solution for its recently launched Proximus Pickx next generation IPTV service based on Android TV Operator Tier.

Proximus Pickx, Europe’s first Android P based TV project, had its pilot launch in October, offering subscribers a wide array of state-of-the-art user features, tied together in a customisable user experience enabled by 3READY.

“We knew that if we really wanted to give our subscribers a truly great TV experience, with all the Android apps they love, plus Google TV Services including Chromecast and Google Assistant, while also being able to launch our own features, we needed to choose Android TV Operator Tier,” said Thierry Demoor, Head of Applications and Service Platforms at Proximus. “This has been a game-changer,” he added, “and with the help of 3SS, we are delivering a highly engaging, world-class personal TV service to our viewers.”

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