Konnect Digital, a specialist in media-tech solutions, has signed a deal to promote and distribute content from one of India’s leading entertainment studios, the Rajshri Entertainment.
The deal further extends the portfolio of content on DICE, Konnect’s digital marketplace platform, as a one-stop shop for global content sourcing, acquisition and distribution. The deal adds to Konnect’s recent acquisition and distribution partnerships, among them EuroNews and iflix Asia.
The Rajshri Group is one of the oldest, largest and most successful entertainment production house in India. The new agreement appoints Konnect Digital to promote and distribute Rajshri’s content portfolio to International Broadcasters, CTV and OTT platforms, mobile operators and other media channels.
“We believe that this agreement with Rajshri reflects tremendous synergies for both organisations,” said Konnect Digital’s CEO, Sid Khemka. “We provide Rajshri with unmatched reach and relationships in several global content markets and distribution channels through our DICE platform. With a renowned reputation and immensely successful track record in high quality international content, including some 25,000 hours+ of digital programming, Rajshri becomes an exceptionally unique content addition to the platform.”