Roku TV grows with 15 new licensee brands

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Roku has announced 15 TV brands will launch Roku TV models in the UK, US, Canada and Mexico in 2020, that it says will “provide consumers with a premium smart TV experience at an affordable price”.

Roku TV brands in 2020 include ATVIO, Element, Hisense, Hitachi, InFocus, JVC, Magnavox, onn, Philips, Polaroid, RCA, Sanyo, TCL and Westinghouse.

In Mexico, new partner brands InFocus, Polaroid and Walmart’s ATVIO will sell Roku TV models, while existing partner brand Westinghouse and others will extend their Roku TV offerings to Mexico. In addition, TCL and Hisense will expand their Roku TV offerings with new Roku TV models launching later in the year.

The Roku TV licensing programme offers OEMs and TV brands an easy and cost-effective way to make smart TVs at competitive price points. Roku offers the #1 licensed TV operating system in North America. Roku provides a TV hardware reference design and the Roku operating system, which provides automatic software updates that deliver new features and streaming channels. Roku TV models offer consumers a customisable home screen, thousands of free and paid streaming channels and advanced features like fast and easy search across top channels with results ranked by price, and private listening available in the Roku mobile app.

“2019 was a tremendous year for Roku TV, with more brands, retailers and consumers choosing the platform than ever before,” said Mustafa Ozgen, senior vice president and general manager of Account Acquisition at Roku. “We believe that Roku TV represented more than one in three smart TVs sold in the US during the first nine months of 2019, and the number of our licensees keeps growing.”


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