Advanced Television

Survey: SVoD fatigue among US consumers

January 9, 2020

The majority of Americans (59 per cent) are not willing to pay more than $20 a month for streaming TV services, according to a survey of more than 2,600 US consumers by advertising technology company The Trade Desk. Furthermore, 75 per cent of

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Categories: Articles, Broadcast, Connected TV, Consumer Behaviour, Markets, Mobile, OTT, OTT, Portable Media, Premium, Research, VOD