Mexico: Chivas relaunches ChivasTV

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Mexican football club Club Deportivo Guadalajara, known as Chivas, has relaunched their direct-to-fan service ChivasTV to offer live matches and on demand video worldwide with live streaming and sports OTT specialists StreamAMG.

The Guadalajara-based football club competes in Liga MX, and is the only club in the league to offer a dedicated live streaming service, ChivasTV. The new expanded service now offers the club’s full library of on demand content for the first time; as well as live matches, fans will be able to watch highlights, interviews and features covering the men’s, women’s and youth teams.

The service is built on StreamAMG’s suite of productised video solutions to handle live streaming acquisition and delivery, on demand video content management, and user management and payments to provide a full OTT service.


Amaury Vergara, Chief Executive Officer at Club Deportivo Guadalajara, commented: “I’m very excited with this new partnership because it will help us reach more ChivaHermanos around the world, making us bound with them as one big family. StreamAMG are the perfect partner given their experience across football and other sports, and we look forward to working together to provide the best possible experience for our fans.”

Hugo Sharman, Chief Executive Officer at StreamAMG, added “We’re excited to be working with Chivas as our first club partner in Latin America given their history and reputation. Everyone here is looking forward to helping Chivas expand their reach to fans, and increase monetisation through live and on-demand video content.”


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