ITV capitalises on US demand for UK drama

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ITV Studios has sold a range of its scripted content to the US.

Brassic, Sky’s highest-rating comedy in seven years, has been acquired by SVoD service Hulu. Produced by Calamity Films for Sky One and written by BAFTA winner Danny Brocklehurst, Brassic garnered critical acclaim when it aired in the UK in August 2019, resulting in a second season commission prior to its premiere.

Gold Digger, the character-driven relationship thriller from Mainstreet Pictures for BBC One has sold to AMC Networks’ subscription streaming service Acorn TV, which will feature its US and Canadian premiere in summer 2020.

New comedy drama from Genial Productions The Trouble with Maggie Cole, which delves into what happens when idle gossip escalates out of control, has been picked up by PBS Distribution. It has yet to air on ITV.

Also from Mammoth Screen, ITV has teamed up with BritBox North America to co-produce the up-coming six-part mystery series McDonald & Dodds about a pair of mismatched police detectives. The deal also Includes two BritBox Originals: three-part psychological thriller Sticks and Stones from Tall Story Pictures, and 42, starring Ken Nowsu (Killing Eve), and Anonymous Content and MultiStory Media’s sharp-witted take on the police procedural Wild Bill, starring the internationally renowned Rob Lowe.

Ruth Berry, Managing Director Global Distribution at ITV Studios said, “With UK talent looking set to enjoy another successful awards season, demand for UK scripted content is high. The breadth and depth of our catalogue means we can offer our buyers a diverse range of content with the British hallmark for quality.”


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