Nordic Entertainment Group (NENT), the Nordic streaming company, has acquired the exclusive pan-Nordic media rights to Denmark’s eSuperliga eSports tournament and become a joint owner of the competition.
The country’s best FIFA players, representing 15 top Danish football clubs, will showcase their skills in eSuperliga, which kicks off its next season on March 11th and will be shown live on NENT Group’s Viaplay streaming service across the Nordic region.
In 2020, NENT Group will show around 200 hours of eSuperliga with live commentary, in addition to extensive studio programming featuring analysis, interviews and FIFA tutorials, with a focus on engaging the Nordic FIFA community. NENT Group will also offer selected matches on its TV3 MAX channel in Denmark.
Kim Mikkelsen, NENT Group Head of Sport. commented: “We are the Nordic region’s leading streaming company and will soon reach 25 years of partnership with Danish football. Nobody delivers live sport like NENT Group. eSuperliga is a natural fit for our portfolio and we intend to develop the property further as co-owners over the coming years. Sports-related gaming is growing very fast and we are exploring additional opportunities to play in this exciting new field.”
Claus Thomsen, CEO Superligaen A/S, added: “We are thrilled that we can now present one of the most competitive FIFA tournaments, eSuperliga, together with NENT Group. There is guaranteed drama in eSuperliga, and NENT Group will bring eSuperliga to the fans with a quality unmatched anywhere in the world.”