For the first time on network television, Supersphere has collaborated with WP&A to capture a live event in 360° video using the “Tiny Planet” effect in a live broadcast.
The groundbreaking broadcast was for Kesha’s performance of her new single “Resentment” on The Late Late Show With James Corden, which first aired on the night of Thursday, January 30.
Kesha has continually pushed musical and visual boundaries throughout her career, and worked with Brian Roettinger from WP&A, to choreograph a performance and create visually stunning content that engages viewers.
Supersphere had been tapped by WP&A for the breakthrough broadcast. To produce the “Tiny Planet” effect live, Supersphere utilized a custom version of Voysys software to manipulate the re-projection of the 360° image while doing a rectilinear 16:9 output.
The broadcast represents not just a technological achievement but an evolution of the viewing experience. At a time when capturing audience attention is at a premium, immersive media like “Tiny Planet,” 360° video and VR livestreams offer performers a powerful way to connect and engage with their fans. With over 100 fully produced immersive events in the past two years, audience numbers and artist profiles are consistently increasing.
Events previously produced by Supersphere include Billie Eilish, Vince Staples, Avicii, Paul McCartney, Michelle Obama, and over 90 bands totalling 50 + hours of concerts from SXSW 2019. Clients include Oculus Venues, Disney, Volvo, Samsung, ESL, Sony Pictures, and the 2018 Olympic Games in Seoul.