Advanced Television

Research: Solo TV viewing on the rise

February 4, 2020

SVoD services are often credited with driving seismic shifts in the economics of the TV industry. But they are also causing subtler changes in how consumers watch TV – and are leading to a steady decline in the importance of TV as a social occasion.

Consumer research from Ampere Analysis has found

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Categories: Articles, Consumer Behaviour, OTT, Premium, Research, VOD