Vodafone has secured all of HBO’s premium content exclusively for its Greek VTV pay-TV subscription service.

Currently HBO’s programming is on the rival Nova’s pay-TV bundles.

A third operator, national telco Cosmote, recently secured the rights to football’s Champions League coverage from Nova.

Vodafone, in its statement, said it would be unbundling its TV package from the rest of its home service (mostly telephony) permitting subscribers to rival services such a Wind to view VTV by obtaining a set-top box from Vodafone which is supplied free with their subscription.

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