Insight TV unveils new cross-platform evolution

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Insight TV has launched a new visual identity across its linear and digital channels, as well as its social media platforms. The evolution, which can be seen here, was created to help unify the company’s expanding portfolio of multi-platform channels. The new logo has just been nominated for a prestigious Promax Award in the category of Channel Logo Design Across Multiple Media.

In addition to its primary brand Insight TV, which is focused on storytelling for its core millennial audience and is currently available in 45 countries around the world, the company has also launched genre specific channels: inWonder, a unique perspective on science and technology; inTrouble, offering action, excitement and thrilling experiences; and inShort, a soon-to-be launched short-form, ad-supported streaming service. inWonder and inTrouble are available on Stirr in the US and Samsung TV Plus in the UK, Spain and Germany. In the US and Canada, inWonder is also available on Samsung TV Plus.

“From the start, it has been our goal to make Insight TV accessible to our audience no matter how or where they want to consume our content, and to support the needs of our distribution partners,” notes Graeme Stanley, Chief Commercial Officer, Insight TV. Now, with a suite of channels that address specific interests while still having the same core brand values and millennial focus, we wanted a visual brand identity that reflected that cohesion as we grow our business across a number of business verticals, including our programming sales and co-production businesses.”


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