Advanced Television

Nielsen: Streaming now 20% of US TV watching

February 11, 2020

A Nielsen report has revealed that US consumers love streamed content and want providers to keep it coming.

In the survey conducted for its latest Total Audience Report, Nielsen found that, even as the number of streaming services available continues to grow, 93 per cent of respondents would keep paying for the ones they have or subscribe to others.


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Categories: Articles, Catch Up, Consumer Behaviour, Markets, OTT, Premium, Research, VOD