Sweden: Stacking to lift saturated SVoD market?

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Mediavision reports that 54 per cent of all households in Sweden now subscribe to at least one online video streaming service. The relatively limited growth over the past year may be a sign of the market maturing. However, the number of subscriptions per household is increasing steadily. Several new streaming services are set for launch 2020 and this could very well push the market into a new wave of growth.

Following several years of strong growth

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