UPC: “Growth plan on track”
February 14, 2020
Swiss multiplay telco UPC has reported that subscription decline significantly reduced by 55 per cent in 2019 compared to 2018. The company also saw its best customer satisfaction since 2009 in all areas (brand, products and customer service).
UPC reported a strong performance in the business customer segment with a 5.2 per cent year-on-year revenue growth. UPC’s Mobile business continues to grow, with over 200,000 subscriptions at the end of 2019.
Revenue in fourth quarter increased by 1.8 per cent compared to the previous quarter, a decline of 3.5 per cent compared to 2018.
Baptiest Coopmans, who has taken over from Severina Pascu as CEO of UPC Switzerland as of February 1st, commented: “I am pleased to see that we were able to stabilise our performance in 2019 and that our growth plan is clearly on track. Even though we saw some yearly recurring seasonal headwinds in the fourth quarter, we were able to significantly curb the customer decline in 2019 by 55 per cent. In combination with the highest customer satisfaction since 2009, I am convinced that, thanks to our innovation, improved offers and strengthened focus on customer satisfaction, we will continue to turn this into a strong customer turnaround story. We will stay focused on bringing innovation to our customers, constantly improving the customer experience, and establishing our UPC TV platform and Gigabit speed offer on the market, while increasing our FMC penetration.”
The implementation of UPC’s growth plan started one year ago, targeting a return to growth in two to three years after start of implementation by structurally improving the product quality and overall customer satisfaction. So far the growth plan is clearly working, as UPC has further stabilised its business and performance.