Haystack TV, an ad-supported streaming service that connects viewers with local, national and global TV news, is expanding its worldwide distribution through a new technology integration agreement with Hisense, a global television and appliance manufacturer. Hisense, currently the third-largest television manufacturer, will pre-install and place the Haystack TV app prominently on the new VIDAA smart TV platform.
Haystack TV delivers a customised mix of the day’s news from its library of more than 250 premium news sources covering 85 per cent of local US markets
“Vidaa aggregates content from the best global and local partners for Vidaa users,” said Guy Edri, executive VP of business development for Hisense’s Vidaa platform “Bringing the best free content to our customers locally in every market and globally is Vidaa’s global strategy. We are pleased to bring Haystack’s carefully curated and customized blend of local, national and international news to our platform.
“Haystack is very pleased to bring our one-of-a-kind news experience to the Vidaa platform,” said Haystack TV CEO and co-founder Daniel Barreto. “Haystack TV’s partnership with Hisense – and its impressive lineup of 2020 TVs – will help fuel our rapid growth for 2020 and beyond.”