Advanced Television

Survey: Fans will pay more for favourite sports streaming

February 25, 2020

Sports fans are willing to pay more for streaming live sports, but only if it provides better access to the sports teams and leagues they are interested in, according to the findings of an international survey, commissioned by content and advertising technology specialist Verizon Media, into what fans want from services that let them stream live sports.

The research was conducted amongst

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Categories: Advertising, Articles, Broadcast, Consumer Behaviour, OTT, OTT, Pay TV, Research, Targetted