Mediapro partners with Spanish Racecourses
February 26, 2020
Mediapro and the Association of Spanish Racecourses have reached an agreement whereby the group will produce and broadcast all the horseracing fixtures and manage the organisation’s national and international distribution and commercialisation of its range of advertising formats. Viewers can now follow the 74 horseracing meets via streaming.
The Mediapro Group will produce the retransmission and the one-hour television program,e featuring the day’s fourth and fifth race and will create the OTT platform where the entire day’s racing will be streamed. In addition, the Group will produce the racetracks closed circuit for racecourse judges, stewards and screens, supported by an especially in-house designed graphics system called EQUO; a tool that provides instant replays, similar to the VAR, so judges and stewards can review each race. The complete production for each race will feature a device consisting of a main set, two interview positions in the paddock, two production teams, 12 cameras, a drone and a camera with radio link.
The horse racing season begins on March 1st at the Zarzuela Hippodrome and ends on December 27that the Dos Hermanas Racecourse. TEN will broadcast the fourth and fifth race of the circuit’s opening day live this coming March 1st.