Advanced Television

Study: TV still tops time spent

February 28, 2020

GfK, in collaboration with TVB, the not-for-profit trade association for local broadcast television, have revealed preliminary results from the  2020 Media Comparisons Study. Key findings indicate US consumers spend more time with television than all other ad-supported media platforms. The study also revealed that consumers overwhelmingly trust local broadcast TV news over any other source.

The results confirm television’s advantages

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Categories: Articles, Broadcast, Consumer Behaviour, OTT, Research, Social Media