Pluto TV, the AVoD service, is rolling out a series of key initiatives in an ongoing effort to enhance user experience and increase brand awareness and resonance amongst consumers.
Pluto TV has unveiled a new brand identity and the company’s largest ever consumer marketing campaign, highlighting Pluto TV’s ease of use and zero cost to consumers with a new brand tagline: “Drop In. It’s Free.”
Paired with the new campaign is the release of Project Venetia, Pluto TV’s most significant product upgrade in years, delivering new features and design changes that further enhance the platform’s ease of access to premium entertainment.
“Today marks another major step for Pluto TV in its mission to entertain the planet. Project Venetia makes it even easier for viewers to find and enjoy their favorite streaming TV programming,” said Tom Ryan, CEO and Co-Founder of Pluto TV. “And with our new brand campaign, we’re communicating the core value proposition of Pluto TV and inviting everyone to visit a bold new world of television. As our new tagline promises, you can drop in anytime and start watching hundreds of channels on any device, all for free.”
Pluto TV entertains over 22 million monthly viewers in the US alone. The service is live in territories throughout Europe, with Latin America launching at the end of March.