BT Sport refreshes small screen app
March 4, 2020
By Colin Mann
BT is updating the BT Sport app for small screen devices such as mobiles and tablets, enhancing the viewing experience for its customers with a range of new features.
With immediate effect, BT Sport customers can update to the latest version of the app to take advantage of new features including an improved interface featuring an ever-present menu allowing for easy navigation around the app, and a simple carousel layout so customers can easily browse content.
The app’s enhanced video player, which allows customers to take control of their own viewing experience with features such as an interactive timeline and replays from multiple angles, in-game stats, and VR360, has also been updated. For the first time the enhanced video player now offers programming in high dynamic range (HDR) picture quality. Additionally customers will see a new interface offering a simpler way of accessing stats and line-ups while still viewing the live action.
The enhancements are the latest viewing improvements delivered by BT Sport. Earlier in 2020, BT announced the integration of its enhanced video player for UFC and WWE events, meaning viewers can watch full event replays immediately after the live broadcast and easily find the fight they want to view through the enhanced player’s ‘chapters’ feature. Earlier in the 2019/20 football season, it launched BT Sport Ultimate, which provides the best picture quality depending on customers’ device or connection.
“We know our customers love the BT Sport App and we’re always looking to provide the absolute best viewing experience for our customers,” commented Pete Oliver, managing director, marketing, of BT’s consumer division. “We hope this update, a video led design, along with HDR on our enhanced player, will make the BT Sport App even better for our customers.”