Pickbox NOW, the Croatian SVoD service, has become a member of the European VOD Coalition, together with a host streaming services that include Netflix, Discovery, Sky Media, CHILI, FilmDoo, Nordic Entertainment Group AB, Univerciné Belgium, TVN and ContentScope.
By entering the Coalition, Pickbox NOW is representing countries from the Adria region in the mission aimed at regulating the European TV market. The Croatian service is also present in Serbia, Bosnia and Herzegovina, Macedonia, Slovenia and Montenegro, providing all content with translations to four languages in the region.
Sanja Božić-Ljubičić, director of the Pickbox company, commented: “We are proud that Pickbox is in the company of leading VoD services whose common goals it shares. Along with developing European audio-visual and digital leadership, and encouraging innovation and creativity, market regulation is most definitely one of the priorities. The industry is undergoing a significant transformation, and we are proud to represent the Adria region within the Coalition.“