Digital advertising leader Exponential Interactive announces is rolling out its new, video-driven business division, VDX.tv, in international markets. VDX.tv allows brands to serve tailormade video-driven experiences across screens, including connected TV (CTV) and OTT. This announcement comes on the heels of a successful launch in the US in October 2019.
VDX.tv’s COO Scott Kellstedt said VDX.tv is designed with its customers’ evolving needs in mind: “As in the U.S., brands throughout Canada, Europe and Asia are adopting cross-channel, digital video strategies. According to IAB research, more than 8 in 10 advertisers believe a unified multi-platform buying solution (TV + digital video) is important. Adding CTV into the product mix helps close the loop for the growing number of brands looking to execute an all-screens approach.”
Kellstedt added that what sets VDX.tv apart is its ability to deliver tailormade-solutions: “Video is of universal value to the market, but brands across categories have different objectives and concerns. Audience behaviour also varies depending on the vertical, the size of the purchase, and the prospect’s position in the consideration journey. Our solution allows brands to complement their TV buys and amplify their video messaging, reaching their most relevant consumers.”
As of March 9th, VDX.tv solutions are available in Canada, APAC regions Australia, India, New Zealand, Singapore and Hong Kong, as well as EMEA regions Spain, France, Netherlands, United Kingdom, South Africa and Dubai.