BBC races to Extreme E deal
March 10, 2020
By Colin Mann
Electric SUV off-road racing series Extreme E is to be screened live and free-to-air across BBC digital platforms following the agreement of a multi-year partnership with BBC Sport.
Ali Russell, Chief Marketing Officer at Extreme E, said: “Our goal with Extreme E is to open this innovative new series up to as wide an audience as possible. Securing this deal with the BBC is a massive coup in what is a key market for us.”
“The UK has an insatiable appetite for world-class motor racing and a groundswell of backing for sustainable technologies – particularly pertinent given the government’s plans to bring forward the transition to fully-electric motoring to 2035,” he noted.
The agreement with the BBC is the latest broadcast deal to be announced by Extreme E, with the championship also set to partner with FOX Sports (United States, Canada and the Caribbean), FOX Sports Asia (Southeast Asia), Mediaset (Italy), Sony India (Indian subcontinent), TVNZ (New Zealand), RTM (Malaysia), Dubai Sports (Middle East) and BTRC (Belarus).
The BBC currently broadcasts every race in electric single-seater series Formula E live for free on BBC iPlayer, Red Button and the BBC Sport website.
Further sporting and partnership announcements will follow in the coming weeks as Extreme E builds towards its January 2021 start-date.