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Research: OTT service churn in 2019 reached 35%

March 11, 2020

International research firm Parks Associates finds the churn rate among all OTT services in the US was 35 per cent in 2019, an increase of 25 per cent from 2018.

Parks Associates’ consumer data notes churn among vMVPDs (virtual multichannel video programming distributors or online pay-TV providers) was 81 per cent in 2019. However,

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Categories: Articles, Consumer Behaviour, OTT, Research, VOD