Interpret names Sappington as VP

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Interpret has announced that Brett Sappington, a market expert in entertainment services and former Senior Director of Research at Parks Associates, has joined Interpret as Vice President. In this role, he will design new research products and expand the firm’s presence in video entertainment.

“This is a critical time in the evolution of the video services industry,” said Sappington. “WarnerMedia, ViacomCBS, NBCUniversal, Disney, and other major entertainment companies have seen shifts in viewing habits and made big bets on the OTT video space. The next two years will reveal the winners, losers, and new market dynamics. I am excited to help Interpret’s global client base successfully navigate this complex, changing marketplace.”

“Brett is a thought leader in OTT, pay TV, and digital media and a well-known voice of the industry,” added Michael Cai, President of Interpret. “He brings years of industry analysis, market research and consulting experience to Interpret. His deep knowledge of the industry and consumers will help Interpret’s business reach a new level.”


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