TAG: Record number of anti-fraud ad certifications

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The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, has announced a record number of 2020 recertifications for TAG’s Certified Against Fraud, Certified Against Piracy, Certified Against Malware, and Inventory Quality Guideline (IQG) Programmes. The continuing growth in TAG’s seal programs demonstrates the commitment made by leading companies to protecting the digital advertising supply chain.

Through this year’s recertification process, 125 companies undertook the rigorous process necessary to recertify their compliance and achieve 164 seals, a significant increase from the 100 companies recertifying 137 seals in 2019. Of the recertified seals, more than one in three (34 per cent) were awarded via an independent validation process, rather than self-certification, as companies took additional steps to verify their compliance.

“There’s an old joke about a lost tourist in New York who asks a passing musician how to get to Carnegie Hall. Without missing a beat, the musician says, ‘practice, practice, practice,’” said Mike Zaneis, CEO of TAG. “This year’s seal recertifications demonstrate that long-term commitment by TAG members to the fight against criminal activity in digital advertising. With a record number of leading companies participating in TAG programmes, we are creating a consistent, unified, and secure framework for digital advertising round the world. Our deep congratulations to all of the companies who have taken the steps necessary to protect our supply chain and build a safer and more transparent digital advertising industry.”

TAG’s 2020 Seal Recipients receiving recertification included:

·       A+E Networks
·       ABC
·       AccuWeather
·       Ad Lightning
·       AdColony
·       Adform
·       AdTheorent
·       AerServ
·       AMC Networks
·       American Media Inc.
·       Amobee
·       Aniview
·       Annalect
·       ATTN:
·       BabyCenter
·       BDG
·       BeachFront Media
·       BidSwitch
·       BounceX
·       carat
·       CBC Radio-Canada
·       CBS Interactive
·       Charter Communications
·       Chocolate Platform
·       Comscore
·       Connatix
·       Conversant Media
·       Corus Entertainment
·       Criteo
·       Cydersoft
·       Dealer.com
·       DoubleVerify
·       eBay
·       ESPN
·       Evite
·       Exponential
·       Facebook
·       Forensiq
·       FreeForm
·       Gallery Media Group
·       GasBuddy
·       GFR Media
·       Google
·       GroundTruth
·       GroupM
·       GumGum
·       Healthline Media
·       Horizon Media
·       Hulu
·       Impremedia
·       Index Exchange
·       InMobi
·       Innity
·       Integral Ad Science
·       iONE Digital
·       IPG Mediabrands
·       IronSource
·       ITN Digital
·       JUICE Mobile
·       Jun Group
·       Kargo
·       KNOREX
·       Leaf Group
·       LoopMe
·       Match Group
·       MediaMath
·       Meredith
·       MGID
·       MiQ
·       Mirror Digital
·       MyWebGrocer
·       Nativo
·       NBCUniversal
·       Newsweek Publishing
·       NGL Media
·       Omnicom Media Group
·       OpenX
·       Oracle Data Cloud
·       Pelmorex Media
·       POKKT
·       Postmedia Network
·       primis
·       Publicis Groupe
·       PubMatic
·       Pulpo Media
·       Quotient
·       Ranker
·       RhythmOne
·       RiskIQ
·       Rogers Media
·       Roku DX Holdings, Inc.
·       Rubicon Project
·       Sharethrough
·       Smaato
·       Sovrn
·       SparkLIT
·       SpotX
·       Teads
·       Telaria
·       The E.W. Scripps Company
·       The Media Trust
·       The Walt Disney Company
·       The Washington Post
·       The Weather Company
·       Trusted Media Brands
·       Tremor Video
·       Tribune Publishing
·       TripleLift
·       Turner
·       Undertone
·       Univision
·       Unruly
·       UPROXX
·       Valassis Digital
·       Verizon Media
·       Vevo
·       Viant
·       VRTCAL Markets
·       Walmart
·       Warner Bros.
·       White Bullet
·       White Ops
·       Wieden + Kennedy
·       Xandr

 

“Successful compliance programs rest on the long-term adoption of rigorous standards by a broad range of stakeholders, so I am delighted at the record-breaking number of leading companies around the world who have completed the TAG recertification process,” said Todd Miller, Director of Compliance at TAG. “Every recertification is another link in our proven cross-industry barrier against fraud, piracy, malware, and lack of transparency. These recertifications demonstrate that the leading companies in digital advertising will continue to work together to safeguard our ecosystem.”


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