As live streaming continues to represent a huge portion of all internet traffic, leading content providers – Phenix, Net Insight, and Mynet Inc., – have selected Oracle Cloud Infrastructure to support growing global demand for streaming content.
According to Go-Globe, live streaming is expected to account for 82 percent of all internet traffic this year, and the leading global providers of streaming content all have one thing in common: they need infrastructure to securely store and quickly access huge catalogs of digital content. As the popularity of streaming content continues to grow, providers are looking for technology partners to support their global growth and massive data demands.
“Oracle’s modern, second-generation cloud is built and optimized to help enterprises run their most demanding workloads, including digital content, swiftly and securely,” said Vinay Kumar, vice president of product management at Oracle. “We architected our cloud specifically for low latency and high, consistent performance, making it an ideal platform for live streaming. We are seeing companies around the globe take advantage of our unique architecture and low networking costs to reach their customers in real time.”
During commercial breaks at last year’s Oscars, Phenix provided the real-time “audience cam” capturing top celebrities in informal moments chatting and socializing amongst themselves via a stream from the Dolby Theater to a global audience watching online. ABC employed Phenix’s high availability workflows including active-active encoding and multi-path ingest over two independent internet connections for the highest reliability. At the peak, Phenix streamed to 110,000 concurrent viewers at a stream join rate of more than 80,000 per second, totaling 1,400,000 viewers with an end-to-end latency of less than 1⁄2 second.
Phenix sought a cloud infrastructure solution that could deliver uninterrupted video streams that are tailored to the internet connection speed and quality of millions of end-user devices. Ultimately Phenix choose Oracle Cloud Infrastructure because of Oracle’s Global enterprise focused presence and exceptional customer service and support. Phenix needed a partner that would provide leading performance for virtual cloud infrastructure and a high degree of transparency.
“Most streaming providers today don’t deliver an optimal user experience due to rebuffering, latency, and audience drift. We rely on Oracle Cloud Infrastructure for rapid scalability when an event suddenly gains thousands of new viewers. Phenix enables users to watch real-time content synchronously regardless of the device, operating system, or network connection quality,” said Dr. Stefan Birrer, Chief Software Architect and co-founder, Phenix. “The Oracle Cloud Infrastructure platform meets our challenging requirements of performance and scale, has increased the efficiency of workloads up to 40 percent and decreased networking costs by 70 percent. This allows us to pass significant savings on to our customers.”
Emmy Award-winning Net Insight facilitates television streaming for the Olympics, Super Bowl, Oscars, and other major live events, and offers people and resource management for TV streaming projects during these events. The company was eager to offer its platform as a service to its customers, but faced a monumental obstacle with more than 20 years of data stored in customer-owned warehouses.
“We needed a cloud solution that could support our goal of making our platform available as a service, so we could provide our customers with more complete analysis and real insights from all the scheduling data they gather,” said Crister Fritzson, CEO, Net Insight. “The combination of Oracle Autonomous Database and Oracle Analytics Cloud provided the most complete, clean offering on the market. Not only are we able to securely house that 20 years of data, we now have the ability to gain critical business insights from it in real time. In addition to offering a superior solution – no other database self-heals, self-tunes and self-secures – the high level of customer support provided by Oracle played a critical role at every level of the entire project.”
Mynet, a game service business that specializes in online game management for over 60 titles since founded, aims to provide gamers with an “exciting space over a longer time.” With a business model based on working with game makers to create a longer life for online titles, Mynet sought an online game operation platform for “Age of Ishtaria,” a beautifully-illustrated, fast-paced, action battle role-playing game (RPG).
“A stable environment is essential in online game operations, and providing a space where users can enjoy the game over a long period of time is a huge benefit to our customers,” said Mr. Yuki Horikoshi, general manager of engineering, Mynet Inc. “Oracle Cloud Infrastructure was the best balance between performance and cost for ‘Age of Isharia,’ enabling players to gain a better user experience while also delivering 65 percent cost savings compared to previous cloud service. Those savings then allow us to reinvest in new events and campaigns for our customers.”