Advanced Television

Sky & ViacomCBS co-produce pre-school series

March 18, 2020

Magic Light Pictures is to produce a new animated series called Pip and Posy, based on the Nosy Crow story book series from author Camilla Reid and illustrator, Axel Scheffler.

The series will have the added weight of a first time co-production partnership between ViacomCBS and Sky behind it and will premiere exclusively on Channel 5’s Milkshake! and Sky’s on-demand service Sky Kids. Animation services on the series will be provided by Blue Zoo.

Pip and Posy is a delightful series that captures the essence of how young children play, think and feel and fits perfectly with our portfolio of educational and fun programming, teaching pre-schoolers the importance of friendship and understanding their emotional and social wellbeing through imaginative storytelling and creative play,” said Louise Bucknole, VP programming kids, ViacomCBS Networks UK.  “We have a long-running and close relationship with Sky, so it’s very exciting to have commissioned our first co-production together, enabling us to bring the very best of British animation to Milkshake! from world class producers Magic Light Pictures.”

Lucy Murphy, director of kids at Sky UK & Ireland, added: “Pip and Posy is a playful series that will be loved by young children and their families.  This addition to Sky Kids, plus our recent raft of original commissions, demonstrates our ambition to feature a range of premium British programming for under 12s. “We bring our customers the very best kids TV alongside our partner channels and this co-production with Milkshake! evolves our close relationship with ViacomCBS.”

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